Jan. 28: Building personal brand

Today’s class: We’ll talk about your visions of your personal brand & work on developing individual semi-strategic plans.

Due today: You should have read the materials in the Building Personal Brand folder, and written blog post 3 & tweet 3.

Blog post 3: What is/will be your personal brand?

  • What is/will be your niche?
  • What is/will be your area of expertise?
  • How will you establish your personal brand?
  • Draw from the readings & cite at least one with in-text link
  • Use another in-text link to reference someone in your chosen field who you think has done a good job of establishing his/her personal brand & explain why

Tweet 3

  • Tweet a summary of your personal brand plan
  • Link to your post
  • Use #mpj2014

For Thursday: Read the folders Social media overview AND Social media & news

Due Thursday: Blog post 4 (no tweet)

  • Pick two related news organizations OR journalists to follow on at least one social media platform
  • Based on the readings, assess over 24 hours how they use social media to distribute news & connect with the audience
  • Use at least one in-text link to a reading
  • Link to the organizations/journalists
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