Today’s class: We’ll talk about your visions of your personal brand & work on developing individual semi-strategic plans.
Due today: You should have read the materials in the Building Personal Brand folder, and written blog post 3 & tweet 3.
Blog post 3: What is/will be your personal brand?
- What is/will be your niche?
- What is/will be your area of expertise?
- How will you establish your personal brand?
- Draw from the readings & cite at least one with in-text link
- Use another in-text link to reference someone in your chosen field who you think has done a good job of establishing his/her personal brand & explain why
- Tweet a summary of your personal brand plan
- Link to your post
- Use #mpj2014
For Thursday: Read the folders Social media overview AND Social media & news
Due Thursday: Blog post 4 (no tweet)
- Pick two related news organizations OR journalists to follow on at least one social media platform
- Based on the readings, assess over 24 hours how they use social media to distribute news & connect with the audience
- Use at least one in-text link to a reading
- Link to the organizations/journalists